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Market Description The auto industry is highly competitive, and innovation towards safety, design, and technology is always a priority for companies. TESLA MARKETING PLAN 1 Executive Summary Tesla has established itself as one of the leaders in the Electronic Vehicle market and a leader in innovations. which have helped the brand grow. Tesla Motors (TM) employs a range of marketing communication tools and strategies in order to target current and potential customers. It's a brand founded in 2003. Tesla Marketing Plan 3 III. Marketing Plan - Tesla Motors - Free download as PDF File (.pdf), Text File (.txt) or read online for free. Failing. University of South Carolina MKTG 455: Marketing Communication and Strategy Professor: Mark Newsome COURSE PROJECT Marketing Plan - Tesla Motors ... Read more on Competitive strategy or related topics Technology and Transportation. 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